My Lovely Day curates shopping guides for brides based on their wedding style quiz results. They were new to the industry and needed help driving brand awareness and increasing memberships.
We utilized Facebook, Instagram, and Pinterest for digital ads to create brand awareness and drive traffic. We used a mix of custom audience lists and demographic targeting to get our message in front of the right people. Additionally, we had a consistent social posting plan that included IG story content that encouraged engagement. We ran a number of giveaways, shot video, and took photos that showcased products in the shopping guides.
We saw an increase in organic engagement and growth across all social platforms. Website traffic increased monthly, as well as memberships.